Happy Independence Day! These books are practically free and range from $0 up to $2.99 on Kindle from July 3rd to July 7th.
Now that we’re smack-dab in the middle of 2017, you might be tempted to let your marketing guard down and maybe even taste a break from strategic planning. The summer malaise doesn’t exactly help, but it does offer more time to focus on your career and prepare to enter the second half of the year with a head start.
Entrepreneurs rejoice! Your weekend reading list is here. I’ve put together a list of books to get your entrepreneurial game on. A crash course on leadership marketing, branding, and business strategy, written by some of the best authors in the business. Not only that, our publishers have agreed to practically give them away.
The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media.
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OK, you know I had to mention my own book. And even though I may be a bit biased, trust me when I say it has the goods to back up its inclusion on this list. After helping to build four multi-million dollar business, I’ve come to trust and rely upon what consistent personal branding can do for your business. In the book, I share 26 chapters that follow the alphabet down a path of understanding the major components of building a personal brand. It’s written as a reference guide, filled with actionable and real advice to get you thinking and taking action to create memorable, intentional branding and marketing.
By Seth Price @sethprice & Barry Feldman @feldmancreative
Be Like Amazon: Even a Lemonade Stand Can Do It.
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You’re on a road trip with an old man and a younger one. Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Walmart, provide color and texture as they appear on the horizon and in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It’s a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow. See why many are calling this business fable the best of the year.
By Jeffrey Eisenberg @JeffreyGroks, Bryan Eisenberg @TheGrok & Roy H Williams
Likeable Leadership: A Collection of 65+ Inspirational Stories on Marketing, Your Career, Social Media & More.
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Likeable Leadership explores the integral traits of what makes a leader likeable, leaving readers motivated to improve their careers and personal lives with Dave’s action items. The book is a collection of stories and articles in four sections: 1. Leadership and Inspiration 2. Your Career 3. Marketing and Social Media 4. Miscellaneous Musings. Whether you’re a CMO of a Fortune 500 company, an entrepreneur, a recent college grad, or anywhere in between, Dave’s anecdotes will inspire you, help you evaluate yourself and help you to become a better leader inside and outside the office.
By Dave Kerpen @DaveKerpen
The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone.
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Sales is a skill anyone can learn and master — and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren’t comfortable with traditional tactics like aggressively pushing a product or talking over a customer’s objections. That’s the beauty of The Introvert’s Edge: it doesn’t focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.
By Matthew Pollard @MatthewPollard_
Good Company: Making It – Keeping It – Being It.
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If you want to not only survive but thrive in 2017, you’re going to need to reorient yourself to deal with the rapid change of technology, automation, and waning attention spans. Inside this book, you’ll find the secrets to making good company, keeping good company and being good company: Case studies, lessons learned, and stories of business growth, customer delight, and personal development. This book is filled with heart, humor, and stories of success, Good Company will help you live, work and play a little better, a little truer, and a little stronger.
By Tim Miles @timmilesco